I was not too keen on joining Facebook… not liking the idea of people coming to find me when I really had no desire to be back in touch. Recently I decided I would try it to get the word out to more people about my business. Well much to my surprise, I have been reunited with family….and a friend or 2, that I had lost touch with. And that I am happy about. VERY happy about.
I honestly still have my doubts about how some people are using it. Do some people really have that many friends? How is that possible? Do I really want that many people knowing all about me and what I am doing in my life, with my life and my inner thoughts? I think not. Those things I want to share with my real friends and family.
For the business part of it, the more the better. Spread the word, drive as many people to your website and Facebook page as you can. Keeping your private account separate from the business is, in my opinion, very important.
I read and hear reports more and more lately about how businesses are checking social networking sites to see what they can find out about job applicants. Some have even chosen against hiring people because of what they found. There are privacy settings to prevent being found to some extent but lets be honest…you have 850 friends you have accepted…850 that can view your page, all you have written and posted and all that has been written to you. Do you honestly think that all those “privacy” settings will stop this stuff from being viewed by those other than who are on you friends list? Whatever you put on the internet is in jeopardy of being spread like wildfire.
You want people to see you as a professional and reputable company. So be careful and choose what you post on both your private and business Facebook pages. Posting not so flattering photos from the weekend party or using language that is a bit “colorful” should be avoided. It WILL come back to haunt you!
Same thing goes for your business website. Professional is how you need to represent you and your company. While Facebook is a great tool, a website should be first and foremost in marketing your company. It validates you. It represents your business in a professional manner. Remember one important thing….not everyone is a Facebook member and in order to view many businesses on Facebook, you need to have an account. If potential customers do not belong to Facebook, you can’t be viewed by them. In today’s economy, you can’t afford to lose business.